SEO Case Study - Fit Labs
Discover how we transformed FITLAB's digital presence through a strategic SEO overhaul. From a low-performing site buried in search results, we elevated FITLAB to the top of Google rankings for high-intent keywords in the fitness and wellness niche.
Project Breakdown
Meta ads
Outcome driven by YARD from March, 2025
- Reduced Cost per lead from 3k AED to 35 AED in just 1 month
- Increases CTR% from 0.7% to 2% in 1 month
- Improved brand intent by 5x
How did we do it ?
- Implemented server to server tracking ( CAPI ) to track leads and purchases.
- Activated a full funnel Campaign Strategy:
- 1 campaign to drive brand intent from prospective audiences to explore Instagram channel
- 1 campaign to drive leads who wants to explore healthy meal plans.
- Pushed a simplified full funnel creative strategy:
Funnel Stage
Creative type
Strategy
Top Funnel
Pushed UGC style voiceover ads to generate intent
Mid Funnel
Offer discounts and recall to people with intent
Bottom Funnel
Lowered entry barrier in terms of price point and urged people to try for 3 days
SEO
Increased Organic coverage by 34%
The challenge?
- Organically the brand was almost flat lined since november with no organic growth.
- Rankings against most important keywords constantly kept dropping.
What did YARD do to overcome this ?
We went deep with technical seo updates and content strategy to ensure max coverage of top keywords across google search.
Rankings achieved:
The biggest outcome ?
We were able to rank ourselves on top of AI SEO results.
UI/UX
Challenge discovered
- Active designs were leading to lower conversion rates
- Leads were confused with too many options
- Objection handling and UX was not as per market standards.
Changes made
Due to copyright issues, we can only share a sneak peek!
App Revamp
Before
After
Our biggest bet to solve UX and customer acquisition and activation:
