SEO Case Study - Fit Labs
Fit Labs Dubai meal plan brand jumped from buried in search to top Google rankings for high-intent fitness keywords — YARD AI Agency SEO case study from the GCC market.
Project Breakdown
Meta ads
Outcome driven by YARD from March, 2025
- Reduced Cost per lead from 3k AED to 35 AED in just 1 month
- Increases CTR% from 0.7% to 2% in 1 month
- Improved brand intent by 5x
How did we do it ?
- Implemented server to server tracking ( CAPI ) to track leads and purchases.
- Activated a full funnel Campaign Strategy:
- 1 campaign to drive brand intent from prospective audiences to explore Instagram channel
- 1 campaign to drive leads who wants to explore healthy meal plans.
- Pushed a simplified full funnel creative strategy:
Funnel Stage
Creative type
Strategy
Top Funnel
Pushed UGC style voiceover ads to generate intent
Mid Funnel
Offer discounts and recall to people with intent
Bottom Funnel
Lowered entry barrier in terms of price point and urged people to try for 3 days
SEO
Increased Organic coverage by 34%
The challenge?
- Organically the brand was almost flat lined since november with no organic growth.
- Rankings against most important keywords constantly kept dropping.
What did YARD do to overcome this ?
We went deep with technical seo updates and content strategy to ensure max coverage of top keywords across google search.
Rankings achieved:
The biggest outcome ?
We were able to rank ourselves on top of AI SEO results.
UI/UX
Challenge discovered
- Active designs were leading to lower conversion rates
- Leads were confused with too many options
- Objection handling and UX was not as per market standards.
Changes made
Due to copyright issues, we can only share a sneak peek!
App Revamp
Before
After
Our biggest bet to solve UX and customer acquisition and activation:
AI and Automation for SMEs
Performance Marketing
LLM SEO / AEO / GEO
Stealth REIT — Building a Regulated PropTech's Martech Stack From Zero, and Cutting CPL 67%
Stealth REIT is a DIFC-licensed, DFSA-regulated PropTech turning Dubai real estate into a fractional, investable product. It launched with no martech at all — no tracking, no automation, no SEO — and a 12 AED cost per lead. YARD built the entire stack from zero: Meta CAPI, Google
Performance Marketing
LLM SEO / AEO / GEO
Manvar — How a Heritage Thar Desert Brand Broke Its OTA Dependency and Grew Direct Room Nights 56%
Manvar is a four-property heritage desert brand in Rajasthan's Thar — 62+ keys, a 6–8 month revenue season, and a business overly dependent on OTAs. YARD built the direct-booking channel and the search layer around it, lifting direct room nights from 450 to 797 (+56%) and reducin
AI and Automation for SMEs
LLM SEO / AEO / GEO
Performance Marketing
Ganaa — Building a Full-Spectrum Mental Healthcare Brand With a Martech-First Acquisition Engine
How YARD rebuilt Ganaa's acquisition engine from the data layer up — unifying residential rehabilitation and outpatient mental healthcare under one brand, driving 14 new admissions, and turning Google Sheets into a martech-first conversion engine.
