Latest News & Updates

CAC is what you spend to win one new customer. Learn the CAC formula, see a worked example, and find out what a genuinely good CAC looks like for your brand.

We ran AI vs human ad creatives in a live A/B test across paid campaigns. See the CTR, CVR, CPA, and ROAS results — and when each one wins.

A step-by-step ManyChat Instagram DM automation setup. Connect your account, build a flow, add a keyword trigger, and stay compliant with Meta's rules.

OpenAI shipped the GPT-5.6 family on 9 July 2026. The real story isn't "smarter" — it's cheaper and more agentic. Here's the marketer's so-what.

From 1 July 2026 Meta adds a 2–5% "location fee" on ads delivered in six UK/EU markets. Here's who's hit, why your ROAS won't show it, and how to rebuild break-even.

SpaceXAI's Grok 4.5 is an 'Opus-class' coding and agent model at roughly a quarter of the price. Here's the marketer so-what — and the fine print.

Meta's Muse Image makes AI image generation agentic — it web-searches, renders accurate text with code, and self-corrects. Here's the marketer's so-what.

Our 135-point SEO audit checklist 2026 — the framework, the 10 most-critical checks, and how to fix what matters before AI Overviews skip you.

Generative engine optimization gets your brand cited by ChatGPT, Perplexity, Claude, and AI Overviews. Here is the playbook, with steps and proof.