Latest News & Updates

How Indian fintech brands can use AI in marketing without breaking trust or the rules: RBI lending display rules, SEBI and ASCI on finfluencers, and Google and Meta checks.

Diwali 2026 falls 19 days later than last year. Here is the festive calendar, what the 2025 season taught D2C brands, and a phase-by-phase ad plan.

How Indian restaurants win customers in 2026: what Zomato and Swiggy ads really charge for, why Google reviews still matter, and how AI search picks places.

B2B buyers now pick a shortlist before they talk to anyone. Here is the 2026 data on how they buy, and the channels that replace cold email.

Education lead costs are climbing while conversion rates slip. Here is what still converts in EdTech marketing in 2026, channel by channel, with a 90-day plan.

India runs a ₹6.5 lakh crore wedding season in weeks, not months. Here is the 12-month plan, the channels that work, and the mistakes that cost vendors.

A ₹5L monthly SaaS marketing budget cannot do everything. Here is a channel-by-channel split, the benchmarks behind it, and what to cut when money is tight.

A playbook for performance marketing for hotels in 2026. Channels, KPIs, OTA vs direct math, and the funnel that fills rooms at lower CAC.

Off-page SEO 2026 is about authority, not link volume. Here's how AI link building earns relevant backlinks, mentions, and AI Overview citations.