Latest News & Updates

From 1 July 2026 Meta adds a 2–5% "location fee" on ads delivered in six UK/EU markets. Here's who's hit, why your ROAS won't show it, and how to rebuild break-even.

A tactical playbook for structuring a Meta ad account in the Advantage+ era: hierarchy, consolidation, prospecting vs retargeting, and a clean starter setup.

A practical Performance Max optimization guide for e-commerce. Tune asset groups, feeds, target ROAS, and the new 2026 search-terms and channel controls.

How the Instagram algorithm works in 2026, why saves and shares now drive reach, and the exact playbook to earn both. Formats, timing, captions, and mistakes.

When does Google Ads Smart Bidding strategy actually win, and when should you override it? A 2026 playbook with signals, thresholds, and decision rules.

The LinkedIn algorithm 2026 B2B playbook. Dwell time, comment depth, the 90-min window, document posts, employee advocacy, and what to stop doing now.

Build a Google Search Console AI automation that pulls GSC data, finds CTR gaps, and writes new title tags. Code, prompts, and steps inside.

SEO after AI Overviews: 13-18% of Google queries now show AI panels. Stack GEO, AEO, AIO on classic SEO. Real lifts up to 6x. Full playbook.

Meta Andromeda runs 10,000x more ad combinations than the old system. Here's the 2026 playbook for creative volume, CAPI, and Advantage+.