Latest News & Updates

Search Console platform properties are now live for everyone, plus a new Google guide for social and video search analytics. Here is the marketer's playbook.

Anthropic launched Claude Opus 5 on July 24, 2026 — near-Fable-5 intelligence at half the price, plus a Fast mode. The moves marketers should make now.

OpenAI launched Presence on July 22, 2026 — enterprise voice and chat agents for support and sales. What the 75% resolution claim means for your team.

AI resets content marketing ROI at the unit level. Get the cost-per-asset math, a payback framework, and a step-by-step way to calculate your real return.

The best AI image generators for marketing in 2026, ranked. Real use-cases, strengths, limits, and pricing for each — with a pick-the-right-tool checklist.

Use Google AI Studio free to run Gemini for marketing. Get a free API key, build prompts, and ship ad copy, briefs, and keyword clusters fast.

Stop making random content. This full-funnel playbook shows D2C marketers how to match every asset to a funnel job, and measure what truly matters.

LTV is the profit one customer brings over time. Learn the lifetime value formula, the 3:1 LTV:CAC target, a worked example, and how to raise it.

Google Search Console's new 'platform properties' track Instagram, TikTok, X and YouTube in Search & Discover — no website needed. Here's the marketer's playbook.