Latest News & Updates

AI answers now sit above your search results. Here is what the data says about getting your brand cited by AI, plus a simple 30-day plan to start.

ROAS vs ROI for D2C marketers: the formulas, a worked example, break-even ROAS, why platform ROAS inflates in-dashboard, and which metric you should trust when.

CAC is what you spend to win one new customer. Learn the CAC formula, see a worked example, and find out what a genuinely good CAC looks like for your brand.

Our 135-point SEO audit checklist 2026 — the framework, the 10 most-critical checks, and how to fix what matters before AI Overviews skip you.

Generative engine optimization gets your brand cited by ChatGPT, Perplexity, Claude, and AI Overviews. Here is the playbook, with steps and proof.

AI ad copy works best when it follows proven psychology. Here are 5 persuasion frameworks, copy-paste prompts, and the triggers that move buyers.

AI content marketing at scale is a systems problem, not a writing problem. Here is the playbook we use to ship 500+ blog posts a month — without slop.

D2C marketing India Google Ads vs Meta Ads — the 2026 budget split, ROAS benchmarks, and channel-mix playbook for Indian D2C brands ready to scale profitably.

Real prompts for ad copy that ships. Hooks, headlines, RSAs, retargeting — with templates for Claude, GPT, and Gemini. Built for performance marketers.